As many internet marketers and web developers know, SEO (Search Engine Optimisation) is required on your website. A website without good SEO planning can often lead to it being lost in amongst millions of sites resulting in the website never receiving little or no visitors at all. SEO should not only be beneficial to you but also the Search Engine and the visitors. This article gives tips on good SEO practices and provides readers with suggestions to help maintain a website that is SEO friendly.
SEO, known as Search Engine Optimisation, is a practice of making your website friendly to Search Engines and visitors. The belief towards making your website friendly for Search Engines is that it will result in higher rankings and positioning for keywords and ultimately first page location. This idea works hand in hand with visitors who, after keying in your keyword, should see a website that is easy to read, well written, informative and providing information that they have been looking for, whether this is a sales page, general topic information etc.
The first area I look at when I'm designing a new website or doing research is the webpage title. This is the written text found at the very top of the browser not the name of your website. Your webpage title should contain your most prominent and searched for keywords. For example, if you have a website about car hire in London, you could include the following in your title: "London Car Hire, Car Rental, Van Hire, Vehicle Hire". During my research, I often find well designed and pretty webpages that only contain the name of the webpage in the webpage title and as a result limit themselves in searches to only the name of their website. One factor which is so important is to include keywords in your title of your website thus resulting in a better possible match for the search engine when the relevant words are typed in. Try and limit the title to about 60-70 characters, including spaces, as search engines may penalize you for having too many words in the title of your page. Many people also use variances on words. For example, 'colour' and 'color' or 'mum' and 'mom', depending which country they are targeting. Also, the title should read correctly not something like 'Car Hire Carhire London, Vanrental, hire....' etc.
Once I've decided on my keywords for my title, I ensure that they are included in my webpage in the HTML code and in the <h1&gt; headings. If you go to a webpage, click on 'View' then 'Source' this will result in viewing HTML programming of the page. In most cases somewhere near the top of the code you should see 'META KEYWORDS' and <h1&gt; titles. Good SEO practice says that you should include in your webpage title your meta keywords. If you have too many keywords than the recommended length of the webpage title, you should include in your title the main ones you want to target. Regarding <h1&gt; title tags, this is predominately for titles on the page. I often use the website title on the page at the top, including the same words in the title to let the visitor know what the website is about.
Now I have my webpage title containing my keywords, my meta keywords listed and my <h1&gt; title, I then design and write my webpage. Keeping a note of my keywords, the first paragraph starts with one of the keywords. I write several paragraphs on the page and within in the paragraphs I write around my keywords, varying them. I try and aim to include the keyword once in each paragraph. Remember, you have to ensure that your paragraph reads as it should to the visitor and makes sense. If your keywords are mentioned too often, this will get picked up by the search engine and can be detrimental.
Once I have written my page, I try and finish it with the same keyword that I started the page with. If it was 'Car Hire' then I finish with 'Car Hire'. Now I have finished my page, I check everything off: The Header containing the name of my website, the left panel containing the navigation menu and the main panel containing the text with my keywords in each paragraph, including spelling and grammar.
Now I have my webpage and I publish it, I then go about promoting the page itself rather than the whole website. Many internet marketers I know concentrate on getting links to the website rather than the webpage. Personally, I would always concentrate on getting links to the page which ultimately leads to links in my site. Firstly, I deep link where I can, remembering not to over do it. The process is when you link from one page in your website to another page in your website. The most common way of deep linking is through anchor texts - links on words that take you to another page. Example: the anchor text for 'work from home' is highlighted below which takes me to a page about working from home. Your anchor text used should be a keyword for the resulting page. In this case, 'Work From Home' is a keyword for the landing page, the page shown when the visitor clicks on the highlighted text. After I've deep linked my pages, I then look at getting links to the pages.
Links to the pages are simple - anchor texts. I write 1 article containing 3 anchor texts of 3 keywords found in the title and on the webpage and vary it 5 times by changing paragraphs, titles, sentences and resource box details. I then send my 5 articles to 20 - 30 article directories. If all 30 directories publish 1 article, then that's 90 anchor texts pointing to the targeted webpage. Just imagine if all 5 are published.
Lastly, I submit to free directories (and paid ones) the website details and vary the anchor text alternating my keywords, and I use SEO Software to find reciprocal linking partners with the same keywords and to continue my SEO research.
Technorati Tags: SEO
SEO, known as Search Engine Optimisation, is a practice of making your website friendly to Search Engines and visitors. The belief towards making your website friendly for Search Engines is that it will result in higher rankings and positioning for keywords and ultimately first page location. This idea works hand in hand with visitors who, after keying in your keyword, should see a website that is easy to read, well written, informative and providing information that they have been looking for, whether this is a sales page, general topic information etc.
The first area I look at when I'm designing a new website or doing research is the webpage title. This is the written text found at the very top of the browser not the name of your website. Your webpage title should contain your most prominent and searched for keywords. For example, if you have a website about car hire in London, you could include the following in your title: "London Car Hire, Car Rental, Van Hire, Vehicle Hire". During my research, I often find well designed and pretty webpages that only contain the name of the webpage in the webpage title and as a result limit themselves in searches to only the name of their website. One factor which is so important is to include keywords in your title of your website thus resulting in a better possible match for the search engine when the relevant words are typed in. Try and limit the title to about 60-70 characters, including spaces, as search engines may penalize you for having too many words in the title of your page. Many people also use variances on words. For example, 'colour' and 'color' or 'mum' and 'mom', depending which country they are targeting. Also, the title should read correctly not something like 'Car Hire Carhire London, Vanrental, hire....' etc.
Once I've decided on my keywords for my title, I ensure that they are included in my webpage in the HTML code and in the <h1&gt; headings. If you go to a webpage, click on 'View' then 'Source' this will result in viewing HTML programming of the page. In most cases somewhere near the top of the code you should see 'META KEYWORDS' and <h1&gt; titles. Good SEO practice says that you should include in your webpage title your meta keywords. If you have too many keywords than the recommended length of the webpage title, you should include in your title the main ones you want to target. Regarding <h1&gt; title tags, this is predominately for titles on the page. I often use the website title on the page at the top, including the same words in the title to let the visitor know what the website is about.
Now I have my webpage title containing my keywords, my meta keywords listed and my <h1&gt; title, I then design and write my webpage. Keeping a note of my keywords, the first paragraph starts with one of the keywords. I write several paragraphs on the page and within in the paragraphs I write around my keywords, varying them. I try and aim to include the keyword once in each paragraph. Remember, you have to ensure that your paragraph reads as it should to the visitor and makes sense. If your keywords are mentioned too often, this will get picked up by the search engine and can be detrimental.
Once I have written my page, I try and finish it with the same keyword that I started the page with. If it was 'Car Hire' then I finish with 'Car Hire'. Now I have finished my page, I check everything off: The Header containing the name of my website, the left panel containing the navigation menu and the main panel containing the text with my keywords in each paragraph, including spelling and grammar.
Now I have my webpage and I publish it, I then go about promoting the page itself rather than the whole website. Many internet marketers I know concentrate on getting links to the website rather than the webpage. Personally, I would always concentrate on getting links to the page which ultimately leads to links in my site. Firstly, I deep link where I can, remembering not to over do it. The process is when you link from one page in your website to another page in your website. The most common way of deep linking is through anchor texts - links on words that take you to another page. Example: the anchor text for 'work from home' is highlighted below which takes me to a page about working from home. Your anchor text used should be a keyword for the resulting page. In this case, 'Work From Home' is a keyword for the landing page, the page shown when the visitor clicks on the highlighted text. After I've deep linked my pages, I then look at getting links to the pages.
Links to the pages are simple - anchor texts. I write 1 article containing 3 anchor texts of 3 keywords found in the title and on the webpage and vary it 5 times by changing paragraphs, titles, sentences and resource box details. I then send my 5 articles to 20 - 30 article directories. If all 30 directories publish 1 article, then that's 90 anchor texts pointing to the targeted webpage. Just imagine if all 5 are published.
Lastly, I submit to free directories (and paid ones) the website details and vary the anchor text alternating my keywords, and I use SEO Software to find reciprocal linking partners with the same keywords and to continue my SEO research.
Technorati Tags: SEO
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